These pay-per-click sites are really incredible if you use them properly. We like to use mis-spelled words. The cost for these keywords is incredibly low compared to the correctly spelled word. Imagine the competiton you'll have if you use Trump or The Trump Network. These keywords are very expensive and will break the bank quickly. You won't get as many hits with mis-spelled words but your cost is lower and you don't need that many hits anyway. This is also a great way to get targeted leads.